weinian
Back to News

Xiannongtan × Weinian Group | 2025 Xiannongtan One Mu and Three Fen Field Autumn Harvest Event · Rice Noodle Culture Festival Successfully Concludes

Xiannongtan × Weinian Group | 2025 Xiannongtan One Mu and Three Fen Field Autumn Harvest Event · Rice Noodle Culture Festival Successfully Concludes

Recently, the “2025 Xiannongtan One Mu and Three Fen Farming Experience Season · Autumn Harvest Event” came to a successful close at the Beijing Ancient Architecture Museum. Hosted by the Beijing Ancient Architecture Museum and organized by Zhongnong Weinian (Beijing) Cultural Development Co., Ltd. and Hangzhou Weinian Brand Management Co., Ltd., the event jointly created an immersive cultural experience “from field to table.”

Beijing Xiannongtan was the place where emperors of the Ming and Qing dynasties offered sacrifices to Xiannong and held the ceremonial imperial plowing of the jietian. Within the altar grounds is the noblest piece of farmland in Beijing, covering an area of one mu and three fen. It was the field personally plowed by the emperors of the Ming and Qing dynasties, the core part of the jietian, known for short as the “imperial jietian” and commonly referred to as “the emperor’s one mu and three fen of land.” In ancient jietian fields grew the five crops of “rice, glutinous millet, millet, wheat, and beans,” collectively known as the “five grains.”

This year, dry direct seeding of rice was adopted for the first time, recreating the historical appearance of the “one mu and three fen of land” during the Ming and Qing periods. The autumn harvest event also introduced the Rice Noodle Culture Festival for the first time. Through various forms such as rice cutting, rice-based food tastings, and popular-science presentations on the development history of the rice noodle industry, participants experienced firsthand the profound connection between farming labor and culinary wisdom. Through practice, they came to understand the historical contributions and contemporary value of Chinese agricultural civilization, and to feel the spirit of pragmatism, innovation, and inheritance embedded in Chinese farming culture.

640.png
(活动现场图)
640.webp
(伴手礼领取)
640-2.png
(伴手礼领取)
640-4.webp

As the site where emperors of the Ming and Qing dynasties personally plowed to demonstrate agriculture, Xiannongtan’s “one mu and three fen of land” is an important physical witness to ancient China’s ritual tradition of valuing agriculture and strengthening the foundation of the state. It embodies the profound cultural heritage of the Chinese nation’s founding on agriculture. Across generations, our ancestors used their wisdom to transform grains into a rich variety of dietary forms, demonstrating the inexhaustible creative power of farming civilization.

“Making traditional culture fashionable and bringing local delicacies to the world,” Weinian is committed to telling China’s stories well. May you have peace year after year and abundant harvests of the five grains.

More News