Willing Updates: Guangxi Xingliu’s Third Factory Opens, Continuing to Advance the Internationalization of the Luosifen Industry

On January 26, Guangxi Xingliu Food Co., Ltd., a subsidiary of Weinian, held the opening ceremony for its third factory and its annual meeting. Xingliu’s third factory will focus on the production and supply of Halal products.

In November 2023, Choubao Original Liuzhou Luosifen obtained Malaysia Halal certification, becoming the first Liuzhou luosifen product in the industry to receive this certification. In April 2024, Choubao again received the Halal certification certificate issued by Indonesia’s official BPJPH, laying a solid foundation for Liuzhou luosifen to expand into overseas markets.

The expansion of the Halal product production line is an important step in implementing the company’s strategy of taking its brand and culture overseas. As Liuzhou luosifen continues to spread on overseas social media and its consumer base gradually expands, the establishment of the Halal production line will better meet the needs of local overseas markets and inject new momentum into Liuzhou luosifen’s expansion into a broader international market.

To date, the company’s products have been exported to many countries and regions, including the United States, Australia, New Zealand, Singapore, and Malaysia. Weinian will also continue to promote traditional Chinese folk customs and distinctive culture through brand globalization and cultural outreach.